KappaPad
Invest into game development.
Research + Design + Polish
TLDR
KappaPad is a launchpad. It's a club you can join by investing, and it gives members early chances to invest in a hand-picked set of cryptocurrency-related video games. Think a boutique Kickstarter, but with crypto.
I translated the client's vision into a mechanically and visually complete app design, ready for development.
Tools
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Figma/Figjam
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Discord
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Principle
Methods
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Comparative Research
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Scoping Sprint
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High-Fidelity Mockups
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Copywriting
01. Research
02. Design
Centering important information
One of the problems I found with existing launchpads is information overload. There are so many metrics thrown in your face all at once, and nothing gets explained.
So when designing the investor experience I focused on clarity. Labels were key, as well as giving important elements visual weight.
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You can see the wireframes here.
Deliverables
The client was so happy with our work, they came back immediately for another job! They ended up asking for a refresh of this design to match their new brand identity, so it never went live. But I like this version too much not to share it.
The result
03. Polish
Three products in one
There are three user groups for a launchpad app: investors (who want to back projects) project teams (who want to launch on the app) and the admin team. (the people who run the app and vet the projects)
Approaching a multifaceted app
It's very hard to see inside of a launchpad without putting a lot of money up first. I had some reference for an investor's experience, but I had to get creative for the other two user groups.
Fortunately, I am creative! I had plenty of web2 crowdfunding apps to reference. I also fleshed out the investor experience first. Once I understood everything an investor would want to see, I had a better idea of what a project team might need. That in turn made clear what the admin controls needed to be.
Super Kawaii Branding
The client gave me a very cute set of mascot images, some colors, and a font. From there, I built a brand to appeal to their target market: anime fans.
This was a great chance to experiment with some more polished visual interactions. I found css snippets for animations that matched the aesthetic. I also made some on my own using Principle to give the mascot characters a bouncy feel.
The investor experience is similar to that of an e-commerce app. The applicant experience is like a content management system that builds their launchpad page. The admin experience is like customer relationship management software, tracking applicants and investors. But they all interact with the same product!
