Invest into game development.
Research + Design + Polish
KappaPad is a launchpad. It's a club you can join by investing, and it gives members early chances to invest in a hand-picked set of cryptocurrency-related video games. Think a boutique Kickstarter, but with crypto.
I translated the client's vision into a mechanically and visually complete app design, ready for development.
Centering important information
One of the problems I found with existing launchpads is information overload. There are so many metrics thrown in your face all at once, and nothing gets explained.
So when designing the investor experience I focused on clarity. Labels were key, as well as giving important elements visual weight.
You can see the wireframes here.
The client was so happy with our work, they came back immediately for another job! They ended up asking for a refresh of this design to match their new brand identity, so it never went live. But I like this version too much not to share it.
Three products in one
There are three user groups for a launchpad app: investors (who want to back projects) project teams (who want to launch on the app) and the admin team. (the people who run the app and vet the projects)
Approaching a multifaceted app
It's very hard to see inside of a launchpad without putting a lot of money up first. I had some reference for an investor's experience, but I had to get creative for the other two user groups.
Fortunately, I am creative! I had plenty of web2 crowdfunding apps to reference. I also fleshed out the investor experience first. Once I understood everything an investor would want to see, I had a better idea of what a project team might need. That in turn made clear what the admin controls needed to be.
Super Kawaii Branding
The client gave me a very cute set of mascot images, some colors, and a font. From there, I built a brand to appeal to their target market: anime fans.
This was a great chance to experiment with some more polished visual interactions. I found css snippets for animations that matched the aesthetic. I also made some on my own using Principle to give the mascot characters a bouncy feel.
The investor experience is similar to that of an e-commerce app. The applicant experience is like a content management system that builds their launchpad page. The admin experience is like customer relationship management software, tracking applicants and investors. But they all interact with the same product!